Sun Valley Pools AZ is a pool building company located in Phoenix, AZ. The company focuses on the construction of residential swimming pools and does not offer repair services.
They had no online presence before we started working with them. They did have a website through their previous marketing agency, but it was a subdomain of the marketing agency’s domain name and they weren’t happy with their service. When they hired us to help them grow their business online, we started by building them a new website and getting their business listed in local directories like Google Maps/Google My Business.
Web Design
We created a new website for Sun Valley Pools AZ with their own domain name (www.sunvalleypoolsaz.com) and implemented Google Analytics so we could track how our marketing efforts were paying off. We also have connected their website to all the major social media platforms like Pinterest, Instagram, Linkedin, and Facebook.
We started doing research on their competitors and we created the SEO strategy.
SEO
The competitors that ranked had content that’s optimized for search engines, like Google and Bing. This means using certain keywords in specific ways throughout the page design and including meta tags for certain terms in the code. As a result, when someone searches for something specific, those pages appear first in the results. A process called SEO (Search Engine Optimization) can help you with this process. One part of SEO is identifying which keywords are being used by similar sites. We did that.
We saw the first results after 3 months. When we took over, their website was not ranking at all on Google or Bing. Look at the results below of what we have accomplished in just 3 months. We used a tool called semrush.com to check the rankings and the keywords that we got indexed.
Google My Business Listing
Why GMB listings are important for local SEO?
Because Sun Valley Pools is operating in Scottsdale AZ, we wanted to make sure that all the leads are coming from that area. What we did, was we optimized the GMB listing and we got their business to show up first 95% of the time for the most searched keywords in their industry like pool builder, pool construction, pool contractor, and pool remodeling.
We used a tool called Accuranker.com to showcase our success with Sun Valley Pools AZ. When a person based in Scottsdale, is searching on Google or Bing for the following services: pool builder, pool construction, pool contractor, and pool remodeling Sun Valley Pools is 95% in the first position. Check the images below:
As you can see in the last image, Google is giving the client the information that Sun Valley Pools AZ’s website is mentioning remodeling swimming pools. That’s because we have optimized their website to be SEO friendly and responsive.
Below are the keyword rankings, the traffic volume, and the positions we ranked Sun Valley Pools. We were successful in getting their website to be in 1st place on every major keyword in their field.
We are writing high-quality SEO-optimized blog posts that are helping their website to rank well and generate leads. You can check the content that we create for Sun Valley Pools AZ on the following link sunvalleypoolsaz.com/blog/
We have had huge success with pool companies like Sun Valley Pools AZ, generating 40 leads through SEO and Facebook Ads every month.
Difference between Local and National SEO
The biggest difference between local and national SEO is the keywords you will use in each strategy. National SEO focuses on non-geographical keywords. Local SEO focuses on local towns and locations, embedding them as keywords. For this particular client, we have focused on local SEO because the company doesn’t operate outside Scottsdale. Our research has shown that 74% of the houses in Scottsdale have pools. Scottsdale, a city with a population of 254,995 has 958 houses selling on realtor.com with built-in private swimming pools.
Social Media Management
We are also creating Social Media Content and we manage their pages on Facebook, Instagram, and Linkedin.
Still not sure? You can give Sun Valley Pools AZ a call at 1 602-377-4421 and ask about how we have helped their company to grow.
We are always available for a free discovery call so don’t hesitate to reach us on the button below.